Building Better Telehealth for Bilingual, Blue-Collar Teams

Latinos will make up 78% of net new workers this decade and already make up a large portion of workers in essential industries—and many prefer to discuss their health in Spanish. But well-intentioned health benefits often go underused among this population because of lack of trust, stigmas, and a shortage of clinicians who understand not just language, but culture.

With 90% participation in health screenings and 45% participation in their telehealth offerings, MiSalud has built an alternative to typical hands-off telehealth that leans in to connection and cultural relevance. The results include reversal of diabetes, average weight loss of 16 pounds in 12 weeks, and workers embracing mental health support.

It’s a system that works because of its roots in cultural relevance. Key takeaways from our webinar with Shortlister:

  • Why combining digital telehealth + on-site programming works to build trust, overcome technology barriers, and set health baselines, goals and action steps for on-site employees.
  • How AI is being used in creative ways to make sure “doctor’s orders” are easier to follow.
  • Key learnings after 5 years about the importance of clinician culture + trust to driving engagement that produces real results.